AW25 borderland x ROOMROOM: First Collaboration to Empower Global Brands in China

borderland Teams Up with ROOMROOM for the First Time to Empower Global Designer Brands in China

ROOMROOM powered by borderland：推动海外设计力量本土化新篇章

This season, borderland is proud to announce its first strategic collaboration with leading fashion showroom ROOMROOM. Together, under the initiative “ROOMROOM powered by borderland,” the partnership aims to bring global designer voices closer to the Chinese market through deeply localized operational and strategic support.

本季，borderland 宣布首次 ROOMROOM SHOWROOM 展开战略合作。双方携手推出“ROOMROOM powered by borderland”计划，致力于通过本土化的运营与策略支持，将国际设计师品牌更深入、精准地带入中国市场。

As part of this collaboration, borderland will work alongside ROOMROOM to provide end-to-end local market services for a curated lineup of acclaimed international designer brands. These include BY MALENE BIRGER, CUDDLEUP, determ;, EKA, FETICO, IIROT, SIBYL, UNISECON, DMY STUDIOS, LIÉ STUDIO, RUSLAN BAGINSKIY, and SAGAN Vienna.

此次合作将为一系列屡获国际设计奖项、具备独立设计语言和先锋精神的海外设计师品牌提供全面的在地化服务。合作品牌包括：BY MALENE BIRGER、CUDDLEUP、determ;、EKA、FETICO、IIROT、SIBYL、UNISECON、DMY STUDIOS、LIÉ STUDIO、RUSLAN BAGINSKIY 和 SAGAN Vienna 等。

Known for their strong design identities and creative independence, these brands reflect a new generation of global fashion. With borderland’s deep market insight and content expertise combined with ROOMROOM’s showroom experience and network, the partnership offers an agile, localized entry point for international designers aiming to build long-term presence in China.

这些品牌以鲜明的创作风格和文化视角，代表了国际时尚界新一代的声音。通过 borderland 在中国市场的深度洞察与内容能力，以及 ROOMROOM 在展厅运营与买手网络方面的丰富经验，双方将为国际品牌构建一套灵活高效的本土化路径，助力其在中国市场实现长期可持续的发展。

Looking ahead, borderland and ROOMROOM will continue to collaborate on developing an inclusive, future-facing ecosystem—one that supports the growth of emerging global talent and cultivates meaningful cultural exchange within China’s dynamic fashion landscape.

未来，borderland 将继续携手 ROOMROOM，构建一个更具包容性、前瞻性与多元化的时尚生态系统，为全球新生代设计力量在中国的发展创造更多可能，推动更深层次的文化交流与市场融合。