borderland agency Retail Project 01

Comprehensive Store Consultation Program | 零售项目01

In the rapidly changing retail market, effectively managing stores, optimizing purchasing decisions, and improving sales performance are major challenges faced by retailers. To address these challenges, borderland agency has launched its first comprehensive store consultation program, covering key areas such as retail management, OTB (Open to Buy) budgeting, buyer consulting, and store operations training. This program aims to significantly enhance store operational efficiency and market competitiveness.

在快速变化的零售市场中，如何有效管理店铺、优化采购决策、提升销售业绩，是零售商面临的主要挑战。为了帮助零售商应对这些难题，borderland agency推出了首个零售店铺咨询计划，涵盖从零售管理、OTB预算采购、买手顾问到店铺营运培训等多个方面，致力于全面提升店铺的运营效率和市场竞争力。

Retail Management Optimization | 零售管理优化

Efficient retail management forms the foundation of strong store performance. borderland provides retailers with customized store operation guidelines, covering aspects from store layout and product display to customer service, ensuring every detail contributes to a superior customer experience.

高效的零售管理是提升店铺业绩的基础。borderland为零售商提供定制化的店铺运营规范，从店铺布局、商品陈列到客户服务，确保每个细节都能提升客户体验。

OTB Budgeting | OTB预算采购

OTB (Open to Buy) is a critical strategy for managing inventory levels and cash flow. borderland assists retailers in developing scientifically-based OTB budgets, while also supporting long-term supplier relationships. This approach ensures more precise purchasing, reduces excess inventory, and improves overall capital efficiency.

OTB 是控制库存和资金流动的关键策略。borderland帮助零售商制定科学的OTB预算，并协助与供应商建立长期合作关系，确保合理采购、减少库存积压，并提升资金利用效率。

Buyer Consultation Support | 买手顾问支持

Buyers play a crucial role in selecting products and making purchasing decisions. borderland’s team of professional buyer consultants provides retailers with market insights and consumer behavior analysis, offering precise product selection advice to optimize merchandise assortments and enhance store appeal.

买手在商品选择和采购决策中起着关键作用。borderland的专业买手顾问团队，通过市场趋势分析和消费者洞察，为零售商提供精准的选品建议，优化商品组合，提升店铺吸引力。

Store Operations Training and Management | 店铺营运培训与管理

borderland offers comprehensive employee training programs, including product knowledge, sales techniques, customer service, and daily store management processes. This training ensures that staff can consistently deliver high-quality customer experiences, while also helping retailers streamline their operational workflows for maximum efficiency.

borderland提供全面的员工培训体系，包括产品知识、销售技巧、客户服务等方面，确保员工能够提供高质量的客户体验。同时，还协助零售商优化日常管理流程，提高整体营运效率。

borderland agency’s retail store consultation program is dedicated to enhancing retailers' market competitiveness through comprehensive support in retail management, budget control, and team training. With this program, Borderland aims to grow together with retailers, driving industry innovation and commercial success.

borderland agency的零售店铺咨询计划，致力于从零售管理、预算控制到团队培训等多个方面，全面提升零售商的市场竞争力。通过这一计划，Borderland将与零售商共同成长，推动行业创新与商业成功。